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Beni Durrer

International Spa & Beauty Exhibition In Paris – Part 1

March 10, 2013

Yesterday marked the first day of Le Salon Mondial Spa & Beauté 2013 in Paris.

It’s an event that brings together creators, manufacturers, distributers and professionals in the spa and beauty industry. It was a great opportunity to meet and talk with people and learn about new beauty trends.

Although it was an international event, most of the brands I encountered were either French or German. Some of them I’d already heard of before. While others were a new and pleasant discovery. There was one area dedicated to nails and make-up. Another to skincare products. But the main feature of the exhibit were the numerous equipment and technology for spas.

My coverage of this event will be split up into two parts. Otherwise it would be much too long for my readers.

So today, we will only have look at some of the cosmetic and makeup brands that I found during the event. There is one brand that I particularly adored.

Read on to find out what it is!

BAIJA

Baija Cosmetics

Baija Cosmetics

BAIJA – We’ve already run into this name before. Remember my review of the December Box by Ma Boîte A Beauté? One of my favorite products in that box was a decadent body butter by Baija. I loved it because of its thick and velvety texture and its yummy rose litchi scent. I was even carrying it in my purse yesterday and mentioned this fact to the Baija rep who I talked to. So Baija is actually a french brand created in 2003, though the name has Syrian roots and means “she who smiles.” They specialize in spa and bath products created in the oriental tradition. In addition to body creams, they have a great selection of body oils, bath salts, soaps and exfoliating creams. Although they are not an organic brand, their products are made with a high content of natural ingredients.

PIN UP SECRET

Pin-Up Secret

Pin-Up Secret

Pin Up Secret – I found their stand tucked away in the corner of the nails exhibition. I didn’t learn a lot about this brand because their reps were flooded with people vying to try their creams and exfoliating scrubs. I did however get to test out one of their exfoliating cream for the hands. And I must say the results were wonderful. My hands felt super soft and hydrated. This was one of the brands that is carried only in spas and beauty institutes.

THÉMAÉ 

Themae Spa

Themae Spa

Thémaé – Thémaé Spa treatments revolve around the natural healing benefits of tea. In fact the name Thémaé is the Japanese name for the tea preparation ceremony. Their spa massages and rituals carry the same sense of care and tranquility. They have two spa locations. There is a Thémaé Spa in Paris and another in Seoul, South Korea. They also carry their own line of skincare products formulated with the polyphenols from the tea plant. I asked one of the Thémaé representatives if they’ve ever considered opening a spa in the U.S. And they responded with a hopeful, “Yes, maybe in the future.”

PHYT’S

Phyt's Organic Make-Up

Phyt's Organic Make-Up

Phyt’s – Phyt’s is a popular french natural and organic cosmetics brand. I’ve encountered their skincare products before. But I didn’t know that they also had their own makeup line. So I was all over that. In fact, they claim that they were the first to create a completely organic makeup line in 2009. But I hadn’t seen their makeup in natural and organic cosmetics stores like Mademoiselle Bio. Since I’ve had a hard time finding organic makeup with vibrant colors in their palette, I was very happy to find that Phyt’s color palette included some vibrant purples and blues.

ARTDECO

Artdeco Make-Up

Artdeco Make-Up

Artdeco – is a german cosmetics brand that I actually found out about because my girl Luchessa, a beauty blogger based in Germany, had blogged about one of their products. This brand was created in 1985 and is distributed in Europe, mainly in Germany but also in Norway, Poland and Greece. It has also began to branch out in South America and Asia. But not so much in France and the U.S.! In France, Artdeco products are carried only by a few distributers, mainly perfumeries and spas. And while the majority of their products are makeup, they do have a few skincare products. Feel free to read Luchessa’s review of the Dita Von Teese Compact Powder by Artdeco.

BENI DURRER (my favorite find!)

Beni Durrer

Beni Durrer

Beni Durrer

Beni Durrer

Beni Durrer – Considering all the other brands in the makeup section, this was by far my favorite find! Beni Durrer is a german brand based in Berlin. It was founded 12 years ago by the man himself, Beni Durrer, who I spoke to. His background involves working as a makeup artist for companies like MAC and Yves Saint Laurent but later on he decided to branch out on his own. I guess what really impressed me the most was that you could actually hear his passion and enthusiasm for makeup in his voice. I must also mention that his glitter-studded jacket was awesome.

And of course, you could also see the quality of the products for yourself. All products are made in Germany and the makeup brushes are even handmade. Mr. Durrer has also authored a couple of makeup books, inside which you can witness incredible transformations of faces. No photoshop, just the magic of Beni Durrer makeup. Off-hand, he mentioned a makeup artist in Hollywood who does makeup for stars like Eva Longoria and the actors in Twilight. Her secret? Beni Durrer makeup. A secret which she keeps really hush-hush.

Currently, Beni Durrer makeup is not yet distributed in France. But they do have a makeup school in Avignon. To find out more, visit the Beni Durrer official website or their Online Shop to have a look at some of their products. I am so into those makeup brushes!

COMING UP!

Tomorrow, we’ll get into the second part of my discoveries and experiences during the Spa & Beauty Salon In Paris 2013. We’ll talk about the spa equipment and technology that was on exhibit. Some of them were crazy futuristic exercise machines.

There will also be some really goofy photos of yours truly.

See you tomorrow!