Beyond Beauty Trade Expo – Day 2

September 12, 2012

Today is the second day of the Beyond Beauty Trade Show in Paris. It is a business event for cosmetic suppliers to showcase their products and link up with distributors. As such, it’s been a great opportunity for discovering excitingly new skin care brands to add to the Ziba Boutique. But also, it’s been an excellent opportunity to meet and talk to the creators behind the products and ask them about what makes their beauty brand especially unique.

I was able to cover a lot more ground today, discovering new names in the beauty market and meeting the innovative creators behind them. I’ve even made the effort to veer away from skin care and delve into other beauty domains, including perfumes, hair care and make-up.

Read on to learn more about the beauty products and trends that I’ve discovered today!

Fleurs de Bach

Okay, I couldn’t resist. We humans are always drawn to the familiar. If you are a regular Ziba reader, then you’ll know that I recently wrote a product review on the Anti-Stress Exfoliating Cream by Les Fleurs de Bach. For which I need to spell out a slight correction. The company Les Fleurs de Bach itself has not been around for 70 years. However, the essential oils from the 38 flowers discovered by Dr. Bach in the early 1920s are the basis of the products by Les Fleurs de Bach. Their products are designed to reduce stress through aromatherapy. They have formulated elixirs (which can be drank to soothe the nerves), an anti-stress skin care line and more recently,they have come out with a new take on aromatherapy: roll-on applicators. To learn more, visit their site at

Lou d’Arbois

I was drawn to Lou d’Arbois from far away, thanks to the words “stem-cells” featured in large print on their display. The use of stem-cells in cosmetics is still quite a new concept. So I asked the President of Lou d’Arbois, Véronique Guéry, more about the product she invented. Lou d’Arbois is actually one of the fresh new names that is launching at this year’s event. The product is French based, but formulated in a Swiss laboratory. Which explains the use of Edelweiss among their active ingredients, as well as Titlis glacial water from the Alps. As for the stem-cells, they are purely natural and taken from the growing core of the Edelweiss plant. They contribute to the growth and repairing processes of the skin. They are also loaded with antioxidants. At this time, Lou d’Arbois has three products : an Anti-Aging Cream, an Anti-Aging Cream for the Eyes and Lips, an an Anti-Aging Serum. The products are suited for mature and sensitive skin and come in sleek but very practical silvery containers. To learn more, visit their site at

Lady Green

Lady Green is another fresh new name in cosmetics, launching at this year’s Beyond Beauty Event. It is specially designed for young women between the ages of 12 and 25, whose changing skin requires special care. In fact, Lady Green touts itself as a “Participative Brand,” the only one throughout the expo, whose design involved the participation of more than 200 young girls helping to choose the brand’s un and colorful designs, luscious textures and fruity fragrances. I was able to ask the Founder of Lady Green, Virginie Vinet, the story behind her brand. Her eyes sparkled as she explained how she wanted to make skin care something fun, especially for young girls. At the same time, she also wanted to create a product that respects their health and the environment. Hence the name, Lady Green, and the organic certification by Ecocert. Lady Green’s products include Cleansing Foams, Gentle Facial Scrubs, Balancing Day Cream, Anti-Blemish Gel-Pen and Repairing Lip Gloss. To learn more, visit their site at


Opale is a luxurious skin-care brand emerging from Monaco. Although it is a relatively new brand, the research and formulation behind it extends over decades. Their anti-ageing products are made of natural and organic ingredients, using extracts from alfalfa and fruit acids. Their collection includes facial and body care creams and serums. I was especially taken by their shimmering oil made from macadamia nut oil and sesame seed oil. As I spoke to the founder of Opale, his vision for the brand became very evident: to corner the sophisticated and high-end spectrum of the cosmetics market. To learn more, visit their site at


The name of a red apple variety, Akane is also a skin care brand whose main theme is (you guessed it) apples. Apples are normally rich in polyphenols, which help fight against free radicals and slow down the aging process but the Akane variety has an especially high concentration of polyphenols. Akane also makes use of the leaves from the apple tree, which contain another antioxidant agent, sieboldin, and rose hip oil, which are rich in omega 3 and omega 6. Their anti-aging treatment, the Apple & the Leaf helps to preserve the skin by protecting it against free radicals. Their products include a milky make-up remover, a melting moisturizing cream, a regenerating serum and a tinted BB cream. Akane is also a certified natural and organic cosmetic. To learn more, visit their site at


Apples, apples and more apples. ‘Pomme’ is the word for ‘apple’ in French and Pomotherapy takes the many virtues of the apple and uses them in their diverse skin care solutions, which includes food supplements, cosmetics, nutri-cosmetcs and spa treatments. Their Elixir de Pomme is a new experimental concept. It comes with two serums, one which can be diluted in a glass of water and drank and the other, which can be added to any skin creams that you are already using to boost its anti-aging effects. As pictured above, they have also developed “Mécagénique Pearls”, which contain high concentrations of the apple’s active ingredients, but it not yet been commercialized. To learn more, visit their site at


The founder of Kaliom is a man from the French West Indies who lived and studied in India, learning the natural and holistic traditions of Aromatherapy and Ayurveda. Kaliom is a certified organic and vegan cosmetic brand, designed by someone who himself is vegan and believes in the spirt of eco-responsbility. Kaliom products are composed of roots, seeds, leaves and flowers which have been grown in their own organic farms in India. The other ingredients have been gathered from the surrounding forests with the help of locals. The founder’s very simple philosophy is embodied in his products, whose ingredients have been chosen for their function and therapeutic benefits. Unlike the majority of other brands, he refuses to corrupt the purity of the ingredients with fragrances that serve no purpose. As such, the products smell exactly of what they are composed of. The scent of their products bring to mind Indian spice markets and incensed shrines. To learn more, visit their site at


I remain captivated by Alorée, a brand that won last year’s Beyond Beauty Organic Award. It is very unique in its use of chlorophyll, an oxygenating compound present in all plants. Alorée’s active ingredient, a chlorophyll complex extracted from young barley shoots, is rich in chlorophyll, vitamin E, polyphenols, oligo elements (magnesium) and unsaturated fatty acids (w6). It acts against free radicals which are responsible for the aging of the skin. Their cosmetic line includes a purifier cleansing gel, cleansing milk, regenerating elixir, a city-proof moisturizing fluid, and energy recharge eye contour gel, among others. Currently, they are carried by Sephora. To learn more, visit their site at


I chose to include Misojium in today’s write-up because of its incredibly unconventional use of snail slime in its skin care cosmetics. Apparently, the French are versed not just in the cuisine culture of snails but also in their cosmetic virtues. However, Misojium is not French but rather a South Korean cosmetic company. So why snail slime? Snail slime has numerous advantages, according to the representatives of Misojium. These advantages include helping to adjust the skin’s pH balance, enhance skin regeneration and hydration. Their other lines, sans snail slime, are the Misojium Super Lifting Program and Misojium Senstive Skin Care line. To learn more, visit their site at

Jardin de France

A perfumery whose history dates back to 1920, Jardin de France has been creating colognes using formulas and expertise that have been passed through the generations. Now, it is revamping its approach and introducing a wider range of fragrances. While their collection “1920” is the company’s signature line, their newest collection is moves away from traditions. It is inspired by the realm of Haute Couture and draws its fragrances from the smell of luxurious fabrics. My favorite fragrance for women is their “Coeur de Velours” which is vanilla scented that is neither too light nor to heavy, but just right. To learn more, visit their site at

Less Is More

I agree, Less Is More. An Austrian organic hair care line, Less Is More aims to reduce hair care down to the essentials. The two creators are Hannes Trummer, a hairstylist and Doris Brandhuber, a chemist. Their products are composed of organic plant oils and butters, photo extracts, essential oils, flower waters, honey, and wine spirits. Their product range includes a Haircare Collection, Leave-In treatments and Styling Products for salon use. To learn more, visit their site at


I approached Bellápierre’s representatives by frankly telling them that I knew little about make up. But that I would love to learn more, especially about mineral make up. This was appropriate, since Ballápierre make up are 100% composed of minerals extracted from the U.S. The representative then adeptly began to show me the different foundations, shimmers and eye shadows. I was blown away with all the things that you can do with mineral makeup as well as the intensity of their colors and consistency. Although it is pricier than the majority of make up out there, a small quantity goes a long way and buying a small cap full can last you for an entire year. Additional advantages of mineral make up, it does not clog pores and does not harm the skin when left on overnight. The titanium dioxides also helps to offer light protection against harmful UV rays. To learn more, visit


A Danish make up brand, Organiqs product composition are not high in minerals but they do take a responsible approach to beauty and cosmetics through their simple, recyclable packaging and their limited product range. Organiqs make up is designed for the busy modern woman who shies away from wacky and lurid colors. Preferring instead to accentuate her beauty with subtle and natural tones. To learn more, visit their site at

~ º ~ º ~ º ~ º ~

And this concludes the second write up of the beauty brands that I’ve found at today’s Beyond Beauty Trade Expo! As you may have been able to tell, I had a tricky time pulling myself away from exploring all the new skin care brands and venturing into other realms of beauty, such as hair care and make up.

But I promised that we would have fun with this. So that’s what we’re going to do! A lot of the beauty creators whom I met today sent me away with generous stashes of their beauty products and samples. So why not spread the wealth?

Tomorrow’s installment of the Beyond Beauty Event is going to include a Free Giveaway to one lucky reader! Can you guess the prize? Hint: it’s from one of the beauty brands that I’ve already mentioned.

Leave a Reply

Your email address will not be published. Required fields are marked *